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Brand

How DeepGuard looks, sounds and moves. Use the logo, colours and type without asking us first; for anything this page doesn’t cover, send us a mockup.

Logo files

Principles

Three ideas sit under every choice on this page. When a rule doesn’t cover something, these decide it.
  1. 01

    Show the source

    Every finding points to where it comes from. Our pages do the same: real checks, real sources, nothing staged.

  2. 02

    Calm, not alarmed

    Verification is careful work. No red alerts, glitches or scan lines; warm neutrals and plain words instead.

  3. 03

    The record comes first

    The transcript, the chart, the evidence. The brand steps back so the record can be read.

Name

Write the name the same way every time.
WriteDeepGuard
NotDeepguardDeep GuardDEEPGUARDDG
  • One word, with a capital D and a capital G.
  • Don’t shorten it to DG in public copy.
  • DeepGuard is made by CALB Labs Corporation; name the company only where a legal name is needed.

Misuse

Use the logo to link to DeepGuard or to show that you use it. Don’t change it.
  • Don’t stretch or squash it
  • Don’t rotate it
  • Don’t recolour it
  • Don’t add shadows or effects
  • Don’t rearrange the parts
  • Don’t set it in low contrast
  • Don’t put it on busy photos.
  • Don’t use DeepGuard in the name of your product, publication or domain.

Colour

Five colours for the site and the product. Click a value to copy it. Hovers, lines and labels are tints of these.
  • InkText, buttons and dark bands; the logo#111111rgb(17 17 17)
  • GraphiteCards and panels on dark#1E201Frgb(30 32 31)
  • BronzeSupporting text on dark; small accents#AFA193rgb(175 161 147)
  • BoneText on dark, lines on light#D6D2CBrgb(214 210 203)
  • PaperPage background#F6F5F3rgb(246 245 243)

Proportion

Paper carries the page, Ink does the talking, Bronze is a trace.

  • Paper 58%
  • Ink 24%
  • Bone 10%
  • Graphite 6%
  • Bronze 2%

Contrast

Text needs 4.5:1, large headings 3:1. Bronze reads on dark only.

  • Ink on Paper17.3:1AAA
  • Bone on Ink12.5:1AAA
  • Bronze on Ink7.5:1AAA
  • Bone on Graphite10.9:1AAA
  • Ink on Bone12.5:1AAA
  • Bronze on Paper2.3:1Not for text

Typography

Lora sets the wordmark and headlines. Satoshi sets everything else; figures and labels use the mono family. Try them below.
HeadlinesAaLora Regular
Text and controlsAaSatoshi
Figures and labelsAaMono

Check the facts before you publish.

Display
Know it holds up
Heading
See what the record says.
Lead
Every finding keeps the source behind it.
Label
Records contradict this · 5:17

Voice

We write like a good editor: short, concrete and sure of the facts. Never louder than the evidence.
  • Plain wordsRecords contradict this.Our AI flagged a critical anomaly.
  • Talk to the readerCheck the facts before you publish.Empowering newsrooms to leverage verification.
  • Claim only what we can show95 claims checked against 80 sources.Accurate every time.
  • Name it rightA verification workspace for journalists.A deepfake detector.

Motion

Motion shows the work happening: claims being marked, findings arriving. It is quick, eases out and never loops for attention.

Check the factsbefore you publish.

Well, the numbers are phenomenal. We have the highest stock market in history. Now, we lost yesterday because of the election, $3 trillion.

Entrances
0.6 s, ease out
Stagger
50 ms between items
Claim marks
0.7 s, 0.3 s apart
Start
As soon as it enters the screen
Reduced motion
No movement; the finished state

Imagery

The grain, the real product doing real checks, and real newsroom work. Nothing is staged to look like something it isn’t.
Authenticity of Presidential Video
Real or fake?https://www.youtube.com/watch?v=JcDtAVSC7xo
Worked for 39s
VerdictAuthenticNot generated by AI, deepfaked, or fabricatedsnopes.com
Edits
None
Full, unedited recordingsnopes.com
Published by
The White House
Official YouTube channelsnopes.com
Filmed
West Palm Beach
Evening of November 8, 20262 sources

While many of the President’s statements during the gaggle involve controversial geopolitical, military, and economic claims that have drawn public debate and fact-checking, the footage itself is a genuine, verified White House press availability2 sources.

Product screens on the grain or plain Paper, with a real check in them.
A newsroom with rows of desks and screens
Photos of real newsroom work, in natural light.

The grain

The product’s backdrop: one slow, breathing gradient from three of the palette’s colours. Ink, Linen and Paper in light; Bone, Graphite and Ink in dark.

  • LightBehind a new check (/new), in light mode
  • DarkBehind a new check, in dark mode
  • Sign-inThe same grain, turned upside down

Painted grain

The site’s pastel backdrops, behind product screens and posts.

  • SkyMist to cool blue
  • DuskPeach to violet
  • MeadowPale lime to sage
  • ClayLinen to Bronze
  • No stock hackers, glowing code, glitch effects or scan lines.
  • No mockups of features the product doesn’t have.
  • Don’t use a real person’s face to suggest they endorse DeepGuard.

Social

Templates for Instagram and LinkedIn. One idea per post, a Lora headline, the mark in a corner, and a ground from the brand: Ink, Paper, a photo, the grain or painted grain. Square brackets mark what to fill in.
1080 × 1350 px
  • Verification for newsrooms

    Check the facts before you publish.

    DeepGuard
    Headline

    Check the facts before you publish. DeepGuard checks the video, audio and links that reach your desk, and shows the source behind every finding.

  • Every Claim, Checked

    White House Ballroom Fact Check
    President Trump Delivers Remarks, Nov. 4, 2026The White HouseWatch on YouTube
    Worked for 14m 33s
    Chapters
    8
    Claims checked
    73
    Sources 80
    White House Ballroom Construction and Design0:00–3:49Records contradict this: 3Sources do not settle this: 1Records confirm this: 4
    0:00

    Nice to see you all. Well, I just want to thank everybody for being here. This has been a structure the likes of which has never been seen anywhere, actually. The most incredible part, nobody will understand that, but is what’s underneath it. That’s probably by far the most difficult. This is the part that the people see, but what’s underground they don’t see, but that’s the most difficult part. And we did it in record time, Records contradict this: we’re ahead of schedule, we’re in the budget.

    0:50

    The whole thing is a miracle and it’s all because of you. I say to the media, these are all our construction people. We have over five, Records confirm this: we have over 500 people in the room. And this will be the ballroom, right here is the ballroom. Over here you’re going to have magnificent columns on this side, outside, exterior columns, very much like the Supreme Court. Sources do not settle this: They’re actually taller and they’re even more magnificent. They’re fabricated now, Records confirm this: they’re being carved out of beautiful limestone. And Records confirm this: they’ll be Corinthian, the Corinthian design, which is considered the creme de la creme.

    1:38

    … And for the media, you can see the, that’ll be essentially a glass, beautiful glass tube coming into the ballroom right from the east side of the White House, using Records contradict this: the current ballroom, which is a tiny room and holds like 90 people. Using the current room for cocktails, etc., etc., so you’ll have tremendous, just a tremendous structure. It’s a structure the likes of which has never been done. Records contradict this: The ceilings are over 50 feet high, that’s like a five-story building.

    Monuments and Crime in Washington3:49–6:55Records contradict this: 6Records confirm this: 2
    Ballroom Security and Structural Specifications6:55–15:47Records contradict this: 9Sources do not settle this: 4Records confirm this: 3
    Doug Burgum and Contractor Remarks15:47–18:30Records contradict this: 1Sources do not settle this: 4Records confirm this: 4
    White House Exterior Restoration18:30–25:08Records contradict this: 6Sources do not settle this: 2Records confirm this: 2
    Post-Election Q&A and Iran War25:08–28:57Records contradict this: 5Sources do not settle this: 1Records confirm this: 6
    Final Beam Placement Ceremony28:57–35:25Records contradict this: 1Sources do not settle this: 1
    Continued Questions on Iran Conflict35:25–41:50Records contradict this: 5Records confirm this: 3
    Product

    Every claim in a 42-minute briefing, checked against the record, at the second it was said. [Link]

  • Case study

    One interview. Checked in 8 minutes.

    DeepGuard
    Story

    One interview. Checked in 8 minutes. How a full fact-check of a 52-minute interview comes together. [Link]

  • [Newsroom]

    [Newsroom] checked [N] claims before the broadcast. Here’s how.

    Result

    [Newsroom] checked [N] claims before the broadcast. Here’s how. [Link]

  • Check the
    Record

    Every claim, against real sources.

    Announcement

    Check the record. Every claim, against real sources.

  • A 52-minute interview with 95 claims in it

    Ask DeepGuard
    Ask

    A 52-minute interview with 95 claims in it. Ask DeepGuard.

  • Others flag. We prove.

    Tagline

    Others flag. We prove.

  • Keep Writing. The Check Keeps Going.

    • Trump Fact Check Summary95 claims checked
    • Real or fake?Authentic
    • BLS Employment Situation+165,000 jobs
    Statement

    Keep writing. The check keeps going, and every finding is waiting when you come back.

  • Real, Edited or Made With AI?

    Authenticity of Presidential Video
    Real or fake?https://www.youtube.com/watch?v=JcDtAVSC7xo
    Worked for 39s
    VerdictAuthenticNot generated by AI, deepfaked, or fabricatedsnopes.com
    Edits
    None
    Full, unedited recordingsnopes.com
    Published by
    The White House
    Official YouTube channelsnopes.com
    Filmed
    West Palm Beach
    Evening of November 8, 20262 sources

    While many of the President’s statements during the gaggle involve controversial geopolitical, military, and economic claims that have drawn public debate and fact-checking, the footage itself is a genuine, verified White House press availability2 sources.

    Product, grain

    Real, edited or made with AI? Ask, and get the answer with the evidence behind it.

  • Inside the Verification Desk

    Video

    Inside the verification desk. [Video description]

  • The Verification Files

    Seeing Isn’t Believing

    On checking what a camera seems to show
    Series

    The Verification Files: seeing isn’t believing. [Story]

  • Verifying Video in the Age of AI

    What newsrooms are learning about AI video, and what still needs a person.

    Report[Month Year]
    Report

    Verifying video in the age of AI: what newsrooms are learning, and what still needs a person. [Link]

  • Check a Debate Live

    [Who] share how they check it as it airs
    Photo

    Check a debate live. [Who] share how they check it as it airs. [Link]

  • Ask Anything, on the Record

    White House Ballroom Fact Check

    Which claims about the ballroom did the records contradict?

    Worked for 24s

    The records contradicted 12 specific claims made about the White House ballroom’s funding, timeline, dimensions, capacity, and structural engineering:

    Budget and Timeline

    • Budget and schedule: The claims that construction was running ahead of schedule and on or under budget [0:44, 5:49] were contradicted by public reporting and oversight records showing estimated costs had grown substantially toward $600 million, with taxpayer funds involved.
    • Funding source: The statement that “we didn’t use taxpayers money to build this ballroom” [11:58] was contradicted by federal budget and investigation records showing taxpayer funding was designated for roughly half the project cost.
    • Historical precedent: The assertion that presidents or administrations had been trying to build this ballroom space for “150 years” [5:12, 8:25] contradicted historical records regarding White House expansion planning.
    • Framing timeline: The claim that crews erected all of the building’s structural steel framing in just three weeks [33:13] contradicted construction and site progress timelines.

    Dimensions and Capacity

    • Ceiling height: The claim that the ballroom ceilings are over 50 feet high [2:19] contradicted the architectural and design submissions presented to federal review commissions.
    • Guest capacity: The assertion that the ballroom can host 2,000 to 2,500 dinner guests [8:53] contradicted the submitted planning documents, which indicate a significantly smaller seated dinner capacity.
    Download as PDFWord documentMarkdownSnapshot link
    Chat

    Ask anything about a check, and every answer stays on the record. [Link]

  • Real / Fake

    Is this clip edited?
    Video series

    Real / Fake: is this clip edited? [Episode]

  • One interview
    95
    claims checked
    80
    sources read
    8 min
    from link to report
    DeepGuard
    Numbers

    One 52-minute interview: 95 claims checked against 80 sources, in 8 minutes.

  • Live demo

    Check a viral clip with us, live.

    [Day] · [Time] · Online
    DeepGuard
    Event

    Check a viral clip with us, live. [Day] at [time], online. Sign up: [link]

  • Logo

    DeepGuard: verification for newsrooms.

Carousel

Four slides, 1080 × 1350 px each. The lines run across the seams.
One Clip, Three Questions
The Problem

A Viral Clip, an Hour to Deadline

Is it real?Where is it from?Where is it from?What does it claim?What does it claim?What does it claim?
1

Find out if it is real

Authenticity

Edits, AI and where it was filmed, each with the source that shows it.

2

Find where it came from

Origin

Who posted it first and where, with a link to every copy along the way.

3

Check what it says

Claims

Every claim checked against the record, at the second it was said.

One Clip, Three Questions
The Problem

A Viral Clip, an Hour to Deadline

Is it real?Where is it from?Where is it from?What does it claim?What does it claim?What does it claim?
1

Find out if it is real

Authenticity

Edits, AI and where it was filmed, each with the source that shows it.

2

Find where it came from

Origin

Who posted it first and where, with a link to every copy along the way.

3

Check what it says

Claims

Every claim checked against the record, at the second it was said.

One Clip, Three Questions
The Problem

A Viral Clip, an Hour to Deadline

Is it real?Where is it from?Where is it from?What does it claim?What does it claim?What does it claim?
1

Find out if it is real

Authenticity

Edits, AI and where it was filmed, each with the source that shows it.

2

Find where it came from

Origin

Who posted it first and where, with a link to every copy along the way.

3

Check what it says

Claims

Every claim checked against the record, at the second it was said.

One Clip, Three Questions
The Problem

A Viral Clip, an Hour to Deadline

Is it real?Where is it from?Where is it from?What does it claim?What does it claim?What does it claim?
1

Find out if it is real

Authenticity

Edits, AI and where it was filmed, each with the source that shows it.

2

Find where it came from

Origin

Who posted it first and where, with a link to every copy along the way.

3

Check what it says

Claims

Every claim checked against the record, at the second it was said.

  • Headlines of eight words or fewer, in Lora.
  • Real checks only, with a link to the full check in the caption.
  • Keep the mark clear of a photo’s subject.

Press

For articles and partner pages. Copy what you need.

About DeepGuard

DeepGuard is a verification workspace for journalists, fact-checkers and investigators. Send it a video, a recording, a document or a link: it finds each factual claim, checks it against real sources and hands back a report with the source behind every finding. DeepGuard is made by CALB Labs Corporation.

Files

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